Burning Social Media Questions Answered!
Last week, at the invitation of the Public Relations Society of America (PRSA), I delivered my first ever webinar.
The topic of my presentation--balancing your social media work with everything else on your plate–was inspired by a blog post I wrote on the same topic a few years ago. Following the webinar, I fielded nineteen questions from the virtual audience–a number, which the coordinator of the webinar later informed me, was a record for PRSA webinars on social media.
Audience queries ranged from the broad (“How do you measure social media ROI?”) to the specific (“How do you use LinkedIn in your work?”) and in this post I’ll share my thoughts on some of the most topical questions that were raised.
I hope my feedback is helpful, and please let me know if you have a different take on any of the questions and/or you have any of your own.
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